SIO’s January Story Lab – “Case Study: Strengthening Corporate Culture through Stories ” with Artem Mushin-Makedonskiy


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Case Study: Strengthening Corporate Culture through Stories
Values are deeply rooted in the stories that are cherished and ignored, told and silenced in a group of people. For steady and long-term growth, it is essential to be clear about values, especially when the company is rapidly growing in numbers because of financial success. In this talk we will discuss how storywork from CEO level and down helped a leadership team in a large manufacturing company clarify and strengthen corporate values. Artem will share the context of the case, the methodology used to help the team find value-strengthening stories, and techniques used to share the stories in the organization.

Bio:
Artem Mushin-Makedonskiy is a Russian-based storytelling consultant, board member of the SIO SIG, and the founder of Academy Historia, the first Russian storytelling consulting agency. He has helped 100+ companies both in Russia and internationally to find a good and ethical use for stories in leadership, HR, training, sales, branding, and much more. In 2021 Artem was awarded the National Storytelling Network’s ORACLE StoryBridge Award for hosting two online conferences on business-storytelling.

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