From: “Wendy Gourley”
Date: Tue, 10 Oct 2017 09:13:35 -0600
A new book just out called Building a Story Brand: Clarify Your Message So Customers Will Listen had me completely redoing my website. I read the book because I am hoping to do some work for the company, but learned so much about marketing. It’s a quick read and the author, Donald Miller, applies simple story structure ideas in a brilliant way to websites.
My old website has lots of pages and information and was focused on what I do and offer. My new site is very brief, but focuses on the potential clients and how I can help them be the hero in their own story. I’m not sure I applied it all correctly and the site still needs a couple more things, but if you’ve ever seen my old site, you will see a huge change: http://www.wendygourley.com
(FYI the site is focused on my story coaching than my storytelling)