From: “Smith, Nick”
Date: Thu, 27 Apr 2017 22:35:11 +0000
That can work, depending on the venue’s situation. One very small venue in my area has done that on many occasions. They can only seat 49, due to fire regulations, so multiple shows permit audiences familiar with the artist and the location to have options.
With some venues, a matinee is not possible. For instance, the place where we hold our Tellabration concerts functions as a store in the daytime, so it only set up as a concert venue in the evening.