From: “Smith, Nick”
Date: Wed, 26 Apr 2017 16:41:14 +0000
I have run music concerts for years, and what Steve says is very true. There is a different energy in a room that is mostly full than in one with lots of empty seats. Also, even an occasional “sold out” sign nudges people to make their plans earlier.
Also, and this may seem weird, but people get used to one venue, and may not transition to another one, even if it’s equally convenient. The venues we’ve used are almost all within a radius of a thousand feet, but there are still people who get confused when we’re not in the “usual” place.
So, unless your performances begin to overflow on a regular basis, I would hesitate to move to a larger space.