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Environmental storytelling can help spread big ideas for saving the planet

The Conversation (Boston, MA)   December 21, 2018 Research has shown that using fear to promote behavioral change can be counterproductive. However, stories with positive role models, focusing on the positive outcomes of solutions, are much more likely to inspire action to solve problems. While this article refers to fictional stories, the same ideas can be using in…

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Entrepreneurs Who Master Storytelling Win More

Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013 Summary: The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only…

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Enter the World of Storytelling

ExpressBuzz (Chenai, India), February 10, 2010 Summary: No one who sat in the intellectual audience at IIT Madras on a Sunday afternoon would’ve imagined that a story of two little goats who lived on two separate hills would do wonders to lift their energy levels. Yet, Jeeva Raghunath, a professional storyteller, addressed a gathering on…

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Empathy Is What Makes Us Sane: Ira Glass at Lisner Auditorium

DCist.com (Washington, DC), April 15, 2008 Summary: Ira Glass, creator and host of the weekly public radio story anthology This American Life, led an inspiring two-hour discussion of the techniques of storytelling as practiced by the staff of This American Life, and the reasons stories are so indispensable to our humanity. Glass observed that storytelling…

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Empathy Is What Makes Us Sane: Ira Glass at Lisner Auditorium

DCist.com (Washington, DC), April 15, 2008 Summary: Ira Glass, creator and host of the weekly public radio story anthology This American Life, led an inspiring two-hour discussion of the techniques of storytelling as practiced by the staff of This American Life, and the reasons stories are so indispensable to our humanity. Glass observed that storytelling…

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