Chair: Lisa Williams, Ph.D.
Storytelling In Organizations (SIO) is a special interest group created by members of the National Storytelling Network who share a common interest, organizational storytelling. SIO members recognize the positive impact of applying narrative techniques to business practices. By balancing logic and facts with the emotional impact of a story, companies can convey its values, inspire emotion and create personal connections with primary stakeholders, colleagues, customers, and the community. While not all inclusive, SIO members are affiliated with communication, public relation and marketing firms, educational institutions, consulting and coaching, and publishing companies, energy innovation businesses, storytelling and other nonprofit organizations.
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