March Story Lab: Values at Work: Practical Tips and Tricks
Artem Mushin – Makedonskiy spoke about how he harvests stories to help his corporate clients define and convey their values. Artem explored how 2 companies defined, strengthened, and transmitted their values among their employees. He also shared practical tips for eliciting value stories from company leaders and “ground floor” employees.
Artem is a board member of the SIO interest group of the NSN and the Founder of Academy “Historia”, the first Russian story-consulting agency. He has interviewed more than 40 international storytelling experts and trained 2000+ people in storytelling.