March 2021 – Artem Mushin-Makedonskiy

March Story Lab: Values at Work: Practical Tips and Tricks

Artem Mushin-Makedonskiy

Artem Mushin – Makedonskiy spoke about how he harvests stories to help his corporate clients define and convey their values. Artem explored how 2 companies defined, strengthened, and transmitted their values among their employees. He also shared practical tips for eliciting value stories from company leaders and “ground floor” employees.

Artem is a board member of the SIO interest group of the NSN and the Founder of Academy “Historia”, the first Russian story-consulting agency. He has interviewed more than 40 international storytelling experts and trained 2000+ people in storytelling.


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