Physician-author Abraham Verghese encourages journalists to tell the powerful stories of medicine

Scope – Stranford Medicine (Stanford, CA), April 24, 2015 Summary: Stanford’s Abraham Verghese, MD, greeted hundreds of journalists at the Association of Health Care Journalists 2015 conference with a talk centered on the power of stories and of medicine. There are many types of stories that need to be told, Verghese encouraged his audience. Tell…

The resurgence of the storyteller

The resurgence of the storyteller The Hindu Business Line (Chennai, India), March 12, 2015 Summary: It’s beyond doubt that storytelling has immense power as a tool to make people believe in an idea. For different kinds of professionals (educators, human resource managers, marketers, etc.) different reasons are fuelling the storyteller phenomenon. Specifically, in the case…

Stories Triggered The Measles Outbreak, And Storytelling Can Stop It

Stories Triggered The Measles Outbreak, And Storytelling Can Stop It Forbes (Jersey City, NJ), February 3, 2015 Summary: Olivia was 7 years old when she caught the measles. She seemed to be recovering when the disease took a turn. She felt sleepy. Her fingers and her mind weren’t working together. The measles had triggered encephalitis,…

Showcasing Your Strategy Through Storytelling

Showcasing Your Strategy Through Storytelling Probono Australia (Melbourne, VIC, Australia), January 22, 2015 Summary: The social sector ‘strategy’ is now receiving a makeover, thanks to storytelling techniques that are transforming routine reports,such as strategic plans, into compelling content. Here are some top tips for Not for Profits: 1. Publish on Digital Platforms Each year, more…