SIO: The Right Impact Story to Drive Change

This webinar introduces the strategic power of choosing and telling the right impact story to shape understanding, motivate action, and influence key audiences. Participants will explore six distinct types of impact stories and learn how each supports a specific strategic purpose. The webinar also guides participants through a structured interview approach for gathering compelling story elements and highlights the ethical responsibilities essential to story collection and sharing. By the end of the session, attendees will be better equipped to identify, develop, and ethically elevate stories that drive meaningful change.