The Salt Lake Tribune (Salt Lake City, UT), July 29, 2013
Ty Bennett, the author of “The Power of Storytelling,” says stories are a big way to connect with audiences and customers.
Storytelling works in a business presentation because stories make every presentation more engaging, dynamic, compelling and memorable. I believe stories should be applied to all presentations, especially in business because these presentations are about buying in. Stories are an influencer’s best friend — creating buy in — by engaging the audience emotionally in the story and making the message more attractive.
Stories should be relatable, emotional and multidimensional. They should stay on point and be concise. Stories are one of the most universal tools we can use to connect with audiences.