Resources Helpful to Producers

A Bibliography Concerning Fundraising, Budgeting, Marketing, Evaluation, and General Nonprofit Information

Prepared by Karen Morgan, Ph.D.

For the Organizers Sig Pre-Conference: Ease Your Financial Worries & More
National Storytelling Conference 2004, Bellingham, Washington

Please note: There were many high-quality resources in the areas covered by the presenters in the 2004 Organizers SIG Pre-Conference.  For this bibliography, I limited my list to books published from 2000 to the present, which are likely to be accessible in the collections of public libraries or available by interlibrary loan. Some are accompanied by information on CD-ROMs and diskettes. Strengths of specific resources and useful websites were discussed during the pre-conference.

Austin, James.  The Collaboration Challenge: How Nonprofits and Businesses Succeed. San Francisco: Jossey-Bass, Inc., 2000.

Barber, Daniel.  Finding Funding: The Comprehensive Guide to Grant Writing.  Long Beach, California: Bond StreetPublishers, 2002.

Bryce, Herrington.  Financial & Strategic Management for Nonprofit Organizations: A Comprehensive Reference to Legal, Financial, Management and Operations Rules and Guidelines for Nonprofits. 3rd Edition. San Francisco: Jossey-Bass, Inc., 2000.

Cicone, Barbara and Jeanne Jacob.  Fundraising Basics: A Complete Guide.  2nd Edition. Gaithersburg, Maryland:  Aspen Publishers, Inc., 2001.

Debelak, Don.  Marketing Plan:  Develop a Comprehensive Sales and Marketing Plan for Your Business, Service, or Product.  Holbrook, Massachusetts: Adams Media Corporation, 2000.

Dukes, E. Franklin, Marina Piscolish, and John Stephens.  Reaching for Higher Ground in Conflict Resolution: Tools for Powerful Groups and Communities. San Francisco: Jossey-Bass, Inc., 2000.

Earle, Richard.  The Art of Cause Marketing:  How to Use Advertising to Change Personal Behavior and Public Policy. Chicago:  McGraw-Hill, 2002.

Freedman, Harry and Karen Feldman.  The Business of Special Events: Fundraising Strategies for Changing Times. Sarasota, Florida:  Pineapple Press, Inc.

Hogan, Cecilia.  Prospect Research: A Primer for Growing Nonprofits.  Boston: Jones and Bartlett, 2004.

Jordan, Ronald and Katelyn Quynn.  Planned Giving Workbook.  Hoboken, New Jersey:  John Wiley & Sons, 2002.

Kotler, Philip, Ned Roberto, and Nancy Lee.  Social Marketing: Improving the Quality of Life.  2nd Edition.  Thousand Oaks, California: Sage Publications, 2002.

Light, Paul.  Pathways to Nonprofit Excellence. Washington, DC:  Brookings Institution Press.

Newman, Diana.  Opening Doors: Pathways to Diverse Donors.  San Francisco: Jossey-Bass, Inc., 2002.

Riddle, John and Tere Drenth.  Managing a Nonprofit: How to Write Winning Grant Proposals, Work with a Board, and Build a Fundraising Program. Holbrook, Massachusetts:  Adams Media Corporation, 2002.

Robinson, Andy.  Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits.  San Francisco: Jossey-Bass, Inc., 2002.

Warner, Irving. The Art of Fund Raising.  Lincoln, Nebraska:  Authors Guild Backprint.Com Edition of, Inc.

Warwick, Mal.  How to Write Successful Fundraising Letters.  San Francisco: Jossey-Bass, Inc., 2001.

Warwick, Mal.  The Five Strategies for Fundraising Success:  A Mission-Based Guide to Achieving Your Goals.  San Francisco: Jossey-Bass, Inc., 2000.

Weinstein, Stanley.  The Complete Guide to Fundraising Management.  2nd Edition. New York: John Wiley & Sons, Inc., 2002.

Yuen, Francis and Kenneth Terao.  Practical Grant Writing & Program Evaluation.  Pacific Grove, California:  Brooks/Cole-Thompson Learning, 2003.

Other Bibliographic Sources


Boschee, Jerr.
Merging Mission and Money: A Board Member¹s Guide to Social Entrepreneurship
National Center for Nonprofits Boards, Washington D.C. 1998.
www.ncnb.orgThe Foundation Center
79 Fifth Avenue / 16th Street
New York, New York 10003-3050
Provides information and education about foundations, grants, and fundraising for not-for-profit organizations.The Fundraising School
The Center on Philanthropy at Indiana University550 West North Street, Suite 301
Indianapolis, IN 46202-3272
Offers an excellent five-day course on fundraising at various times and various locations throughout the United States.
“Highly recommended” by Ellen Munds, Storytelling Arts of IndianaGrassroots Fundraising Journal
3781 Broadway
Oakland, CA 94611

General Not-for-Profit Resources

Americans for the Arts
www.artsusa.orgLinking College Degrees to Nonprofit Careers a Difference Through Volunteering and Nonprofit Careers Council of Nonprofits

Evaluation in the Arts

National Arts Stabilization. 2000. Measuring Joy: Evaluation in the Arts. Fall 2000, no.5.

Technology Sources

TechSoup is a comprehensive source of technology information for nonprofit organizationsTechAtlas
TechAtlas helps nonprofits map out a customized technology plan that includes guides to successful implementation, step by step.


“Who Moved My Cheese?” by Spencer Johnson, M.D.
published by Penguin Putnam Inc., New York, 1998
An amazing way to deal with change in your work and in your life.Revised 7/23/15

SIG Members: Do you have something you would like to contribute to the Bibliography page?

Possible Subjects

Volunteers Seminars/
Short Courses
Board Development Board Meetings Motivation
Applications Collaboration Marketing Organization Incorporation Fundraising

Please email Kate at with the following information:

  • Books: Author last name, first name, (ed.), Title, Publishing Company, Date, ISBN #, and a 60 word description (max).
  • Videos: Artist or Producer, Title, Production Company, Date, and a 60 word description (max).
  • CDs & Tapes: Artist or Presenter, Title, Production Company, Date, and a 60 word description (max).
  • Articles: Author last name, first name, Title, Publication, Date, Volume, and a 60 word description (max).
  • Websites: URL and a 60 word description (max).
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