How To Persuade An Audience That Thinks It Knows Everything

Forbes   September 8, 2019

First, acknowledge your audience’s point of view. People aren’t ready to hear anything disagreeable until they feel heard by having their ideas repeated back to them.

Second, ask your audience to take you through the process of how they came to their point of view. This will probably reveal things they don’t know. Gently, indirectly and respectfully show them what they don’t know.

Now, inspire your audience to envision a different future – the idea you are promoting.

Then aspire them to put that vision into practice.

By acknowledging their current story, you can lead them to embrace a new one.

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