Jane Goodall: If you want leaders to truly listen, use the power of storytelling

CNBC  January 29, 2019

World-renowned primatologist and conservationist Jane Goodall said:

“So often, I see activists and they come face-to-face with a CEO or somebody — and they immediately become very aggressive (with phrases like): ‘Do you realize what you’re doing to the planet?’ (or) ‘Do you realize what you’re doing to my future?’”

“So, the person that they’re attacking is immediately defensive. They’re immediately thinking ‘How can I respond to this?’ (or) ‘How can I deal with this person?’,” Goodall, founder of the Jane Goodall Institute, said at the World Economic Forum in Davos last week.


“It’s no good when you meet somebody like that, who’s dedicated to their path — which may be a destructive path — it’s no good trying to get to the brain, because their brain is wired for success, for financial success.”

“What you have to do is to get into the heart. And how do you get into the heart? With stories.”

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