June 2021 – Janet Hill

June Story Lab: Why Personal Purpose and Organizational Purpose are the Foundation of the Best Stories and the Best Businesses!

Janet Hill

My purpose is elevating others through the power of their own personal and corporate story. It feels like such an honour to do this kind of transformational work and I can’t wait to share with you why I think purpose is the crux of the most important stories we tell both personally and for businesses. What I have found is that many businesses know they have a purpose. But few know how that purpose gives them a competitive edge. Connecting personal purpose and corporate purpose becomes an unstoppable force for good. [Finding / Knowing / Zeroing in on] purpose is the most rewarding way to make a business more competitive. It creates a riveting story eager to be told. It invigorates teams. It attracts customers and employees. It assures that the business stays in business. And it keeps teams on track, motivated and fulfilled – so they can continue to effect great change.

Janet Lee has over 20 years’ experience as a brand and marketing strategist with a passion for helping businesses grow by connecting them with their brand story in a powerfully, strategic way. Janet believes your story is what makes you irresistible to your community and is your most valuable differentiator. Janet is also a certified corporate and personal brand consultant helping executives and teams understand that living with purpose and leading with purpose increases individual and team engagement and is the lynchpin for growth. The Story co is her pride and joy and she is also the founder of The Story School and PurposeBrand.


Or find me on Instagram: theStoryco or on linkedin: Janet Lee

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