Storytellers Project wins top honors at INMA World Congress

USA TODAY (McLean, VA), May 25, 2016


On Tuesday, Megan Finnerty walked across a stage at London’s Victoria & Albert Museum to pick up an award for the storytelling program she helped found at the Arizona Republic four years ago. The Arizona Storytellers Project won the first place award for “Best Use of an Event to Build a News Brand” at the International News Media Association World Congress.

Finnerty, now director of the USA TODAY NETWORK’s Storytellers Brand Studio, was on hand to pick up the award on behalf of the Republic program that has built significant connections for the Phoenix-based newsroom, allowed the brand to reach new audiences and surfaced hundreds of stories that now make up an oral history of the Arizona city.

“The winner tonight are the Arizonans of all colors and creeds who share their stories with our community, and we’re all grateful for their insight, intimacy and humor,” said Finnerty. “Storytellers is a project built on everyday stories that teach us something extraordinary about each other and ourselves, and we welcome our friends to the storytelling nights we have yet to imagine.”


Subjects Covered: diversity, personal storytelling

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