The Science of Storytelling

Business2Community     July 19, 2018


Everyone loves stories. A good story has the power to compel others, to inspire people, even to shape the world. They can comfort, connect, transform, destroy or even heal. Everyone has a story to tell, but not everyone can tell it well. There is a science to it, though, a formula you can learn. Through this, you can develop your own method to tell your story.

Famous author Rudyard Kipling once said, “I keep six honest serving men (they taught me all I knew), their names are what and why and when and how and where and who.”

Even this great master of storytelling understood that all stories have a basic structure and answer fundamental questions about the who, the what, the when, and so forth. The facts of a story matter. However, buried beneath those facts is the true key to storytelling. It’s building an emotional connection with the reader.


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