Why Storytelling is the Best Way to Engage Health Care Audiences

Business2Community.com, August 21, 2013 Summary: Relying on numbers at the expense of human judgment and experience, no matter how reassuringly extensive the latter, can lead to poor decision making that has far-reaching consequences (see our recent post on the limitations of “big data”). This was underlined by the Berwick Report on patient safety in the […]

Why Storytelling is the Best Way to Engage Health Care Audiences Details »