July Folk Fest Fun at Scottish Storytelling Centre

EdinburghGuide.com (Edinburgh, Scotland, UK), July 4, 2012 Summary: Scotland is a year-round festival nation, with exciting programmes of world-class events, festivals and cultures for all to enjoy. Through the Year of Creative Scotland, and evoking the remit of new collaborative group TRACS, the Scottish Storytelling Centre has expanded their July programme to present three weeks…

Not Just for Bedtime, Marketers Corner the Market on Storytelling

Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012 Summary: While emerging forms of communications in marketing are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling. Marketing guru Seth Godin equates storytelling…