Branding: It Doesn’t Have to Hurt!
by Simon Brooks and Karen Chace “A brand name is more than a word. It is the beginning of a conversation.” ~ Lexicon For some, the concept of branding is synonymous with marketing. Yet, what many fail to realize is that branding comes before marketing. Branding is a separate piece and it should be the […]
Branding: It Doesn’t Have to Hurt! Details »