Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013 Summary: The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only […]
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The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by
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Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by Hurricane Sandy, a Michigan teenager whose Red Cross CPR training helped him save a
The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Details »
Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by Hurricane Sandy, a Michigan teenager whose Red Cross CPR training helped him save a
The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Details »
Tips for Lawyers on Persuading Through Storytelling Law.com (New York, NY), July 10, 2012 Summary: Most lawyers could do with an intensive remedial course in “Once upon a time.” The longer they have practiced law, the more they probably need it. A lawyer’s job is to persuade, which is not possible without some type of
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Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012 Summary: While emerging forms of communications in marketing are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling. Marketing guru Seth Godin equates storytelling
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Seven Tips in Digital Storytelling From the New York Times and CNN Journalism.co.uk (Brighton, East Sussex, UK), May 31, 2012 Summary: “We are in a golden age of storytelling” was the message shared by the New York Times’s assistant managing editor Jim Roberts early on in a session at the News World Summit today named
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Nine Steps to All the Power You’ll Ever Need Forbes (New York, NY), April 15, 2012 Summary: by August Turak Authentic power arises from compelling communication. Every great leader is a powerful communicator. It worked for Steve Jobs. Here’s how to make it work for you. The primary job of leadership is to “communicate a
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Storytelling to Help Your Career CNN (Atlanta, GA), June 29, 2011 Summary: “It occurred to me that everybody in business shares one universal problem: To succeed, you have to persuade others to support your vision, dream or cause,” Peter Guber, author of Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story,
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Psychology Today (New York, NY) , January 16, 2011 Summary: Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows. Our brains still respond to content by looking for the story to make sense out of the experience. No
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