Entrepreneurs Who Master Storytelling Win More

Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013 Summary: The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only…

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by…

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories

Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by Hurricane Sandy, a Michigan teenager whose Red Cross CPR training helped him save a…

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories

Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by Hurricane Sandy, a Michigan teenager whose Red Cross CPR training helped him save a…

Not Just for Bedtime, Marketers Corner the Market on Storytelling

Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012 Summary: While emerging forms of communications in marketing are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling. Marketing guru Seth Godin equates storytelling…

Seven Tips in Digital Storytelling From the New York Times and CNN

Seven Tips in Digital Storytelling From the New York Times and CNN Journalism.co.uk (Brighton, East Sussex, UK), May 31, 2012 Summary: “We are in a golden age of storytelling” was the message shared by the New York Times’s assistant managing editor Jim Roberts early on in a session at the News World Summit today named…