Business

The Psychological Power of Storytelling

The Psychological Power of Storytelling Psychology Today (New York, NY), January 16, 2011 Summary: Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows. Our brains still respond to content by looking for the story to make sense out …

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Telling Stories: Creating Community One Story at a Time

Tucson Citizen (Tucson, AZ), March 2, 2010 Summary: Stories can heal, educate, sell, empower, and/or illuminate. They can be told, performed, journaled, blogged, social media’d, and/or written. Here are some on-line locations where you can learn more about storytelling applications. The National Storytelling Network has five special interest groups dealing with healing, producing storytelling events, …

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Enter the World of Storytelling

ExpressBuzz (Chenai, India), February 10, 2010 Summary: No one who sat in the intellectual audience at IIT Madras on a Sunday afternoon would’ve imagined that a story of two little goats who lived on two separate hills would do wonders to lift their energy levels. Yet, Jeeva Raghunath, a professional storyteller, addressed a gathering on …

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Why Right-brainers Will Rule This Century

Why Right-brainers Will Rule This Century CNN.com (Atlanta, GA), May 7, 2009 Summary: Your left brain is logical, linear, by-the-numbers; the right side is creative, artistic, empathetic. Oprah Winfrey talks with Daniel Pink about his groundbreaking book, “A Whole New Mind”, and explores how right-brain thinkers are wired for 21st-century success. The best part: Anyone …

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The Secrets of Storytelling: Why We Love a Good Yarn

Scientific American Mind (New York, NY), September, 2008 Summary: Storytelling is a human universal, and common themes appear in tales throughout history and all over the the world. The best stories—those retold through generations and translated into other languages—do more than simply present a believable picture. These tales captivate their audience, whose emotions can be …

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Storytellers Tackle Modern Woes with Old Tales

Reuters.uk (UK), May 24, 2007 Summary: Ancient stories first told by the Aztecs and Sumerians are helping businesses and people in the age of the Internet to make sense of modern life. Professional storytellers like Dez Quarrell are using tales culled from cultures around the world to explain the conundrums of modern life for technology …

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