How To Persuade An Audience That Thinks It Knows Everything

Forbes   September 8, 2019 First, acknowledge your audience’s point of view. People aren’t ready to hear anything disagreeable until they feel heard by having their ideas repeated back to them. Second, ask your audience to take you through the process of how they came to their point of view. This will probably reveal things they…

Story Now Interview: Artem Mushin-Makedonskiy – Moscow, Russia

At the National Storytelling Network, our mission is to advance all forms of storytelling within the community through promotion, advocacy and education. New Interview Series…STORY NOW! The theme of our 2019 annual conference was Story Now! Now! From the boardroom to the classroom, and the page to the stage, personal stories and folktales are catalysts…

Turns Out Storytelling Isn’t Always The Best Way to Get People to Believe Facts

ScienceAlert.com  August 25, 2019 A team of consumer psychology researchers at Northwestern University have been investigating whether stories help convince people of facts, or have the opposite effect. Three experiments suggest that storytelling makes the ‘weaker’ facts easier to swallow and the strongest arguments significantly harder. In other words, storytelling might actually dilute strong facts while…

Jane Goodall: If you want leaders to truly listen, use the power of storytelling

CNBC  January 29, 2019 World-renowned primatologist and conservationist Jane Goodall said: “So often, I see activists and they come face-to-face with a CEO or somebody — and they immediately become very aggressive (with phrases like): ‘Do you realize what you’re doing to the planet?’ (or) ‘Do you realize what you’re doing to my future?’” “So,…

You’ve Told That Story 100 Times. Please Stop.

March 30, 2019  Wall Street Journal Storytelling is supposed to be bonding. But you need to get good at storytelling for the bonding to take place. Here are some tips to be a better storyteller: Have a point Open hot. Flesh out your characters. Build tension. Don’t exaggerate. Disclose somethings about yourself. If you’re telling…