Tap the Power of Storytelling

Tap the Power of Storytelling Forbes (Jersey City, NJ), January 4, 2014 Summary: By Rodger Dean Duncan No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers. The best teachers and trainers and coaches are good storytellers. It might even be argued that…

To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story Wall Street Journal (New York, NY), November 9, 2013 Summary: Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith’s department wanted funding. As associate director of P&G ‘s market research, Mr.…

Businesses Can Connect Through Storytelling

Businesses Can Connect Through Storytelling The Salt Lake Tribune (Salt Lake City, UT), July 29, 2013 Summary: Ty Bennett, the author of “The Power of Storytelling,” says stories are a big way to connect with audiences and customers. Storytelling works in a business presentation because stories make every presentation more engaging, dynamic, compelling and memorable.…