Tap the Power of Storytelling

Tap the Power of Storytelling Forbes (Jersey City, NJ), January 4, 2014 Summary: By Rodger Dean Duncan No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers. The best teachers and trainers and coaches are good storytellers. It might even be argued that…

To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story Wall Street Journal (New York, NY), November 9, 2013 Summary: Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith’s department wanted funding. As associate director of P&G ‘s market research, Mr.…

Businesses Can Connect Through Storytelling

Businesses Can Connect Through Storytelling The Salt Lake Tribune (Salt Lake City, UT), July 29, 2013 Summary: Ty Bennett, the author of “The Power of Storytelling,” says stories are a big way to connect with audiences and customers. Storytelling works in a business presentation because stories make every presentation more engaging, dynamic, compelling and memorable.…

A Different Kind of (Business) Storytelling

A Different Kind of (Business) Storytelling Savannah Now (Savannah, GA), February 19, 2013 Summary: Storytelling is a wonderful part of our city. From unique storytelling events, like this past weekend’s book festival that hosted renowned authors reading their own works, to the almost common sound of a period actor waxing to tourists in a downtown…

Entrepreneurs Who Master Storytelling Win More

Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013 Summary: The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only…

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by…