Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling Harvard Business Review (Cambridge, MA), October 28, 2014 Summary: Paul J. Zak said, “A decade ago, my lab discovered that a neurochemical called oxytocin is a key ‘it’s safe to approach others’ signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it…

Scientists Study Why Stories Exist

Scientists Study Why Stories Exist Wall Street Journal (New York, NY), April 4, 2014 Summary: We human beings spend hours each day telling and hearing stories. We always have. Why? At a fascinating workshop at Stanford last month called “The Science of Stories” scientists and scholars talked about why reading Harlequin romances may make you…

Scientists Study Why Stories Exist

Wall Street Journal (New York, NY), April 4, 2014 Summary: We human beings spend hours each day telling and hearing stories. We always have. Why? At a fascinating workshop at Stanford last month called “The Science of Stories” scientists and scholars talked about why reading Harlequin romances may make you more empathetic, about how ten-year-olds…

Tap the Power of Storytelling

Tap the Power of Storytelling Forbes (Jersey City, NJ), January 4, 2014 Summary: By Rodger Dean Duncan No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers. The best teachers and trainers and coaches are good storytellers. It might even be argued that…

To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story Wall Street Journal (New York, NY), November 9, 2013 Summary: Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith’s department wanted funding. As associate director of P&G ‘s market research, Mr.…