Showcasing Your Strategy Through Storytelling

Showcasing Your Strategy Through Storytelling Probono Australia (Melbourne, VIC, Australia), January 22, 2015 Summary: The social sector ‘strategy’ is now receiving a makeover, thanks to storytelling techniques that are transforming routine reports,such as strategic plans, into compelling content. Here are some top tips for Not for Profits: 1. Publish on Digital Platforms Each year, more…

Storytelling Your Way to a Better Job or a Stronger Start-Up

Storytelling Your Way to a Better Job or a Stronger Start-Up New York Times Magazine (New York, NY), December 12, 2014 Summary: The age-old art of storytelling — something humans have done since they could first communicate – has become this year’s buzzword. In these days, you need to be compelling, unforgettable, funny and smart.…

Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling Harvard Business Review (Cambridge, MA), October 28, 2014 Summary: Paul J. Zak said, “A decade ago, my lab discovered that a neurochemical called oxytocin is a key ‘it’s safe to approach others’ signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it…

Scientists Study Why Stories Exist

Scientists Study Why Stories Exist Wall Street Journal (New York, NY), April 4, 2014 Summary: We human beings spend hours each day telling and hearing stories. We always have. Why? At a fascinating workshop at Stanford last month called “The Science of Stories” scientists and scholars talked about why reading Harlequin romances may make you…

Scientists Study Why Stories Exist

Wall Street Journal (New York, NY), April 4, 2014 Summary: We human beings spend hours each day telling and hearing stories. We always have. Why? At a fascinating workshop at Stanford last month called “The Science of Stories” scientists and scholars talked about why reading Harlequin romances may make you more empathetic, about how ten-year-olds…