Why Storytelling is the Best Way to Engage Health Care Audiences

Business2Community.com, August 21, 2013 Summary: Relying on numbers at the expense of human judgment and experience, no matter how reassuringly extensive the latter, can lead to poor decision making that has far-reaching consequences (see our recent post on the limitations of “big data”). This was underlined by the Berwick Report on patient safety in the…

Storytelling Helps Convey Science, Medical Data in Tangible Ways

WHYY News (Philadelphlia, PA), May 15, 2013 Summary: Geriatrician Jason Karlawish says stories have a unique power to motivate. A study in Alabama found that patients with high blood pressure were more likely to manage their illness after hearing other people recount success at getting their own diet and stress under control. “Compared to just…