Why positive storytelling matters to transportation

Why positive storytelling matters to transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing…

Why Positive Storytelling Matters To Transportation

Why Positive Storytelling Matters To Transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing…

11 Ways Remarkable Storytellers Create New Worlds

11 Ways Remarkable Storytellers Create New Worlds Time Magazine (New York, NY), June 10, 2015 Summary: The better at storytelling someone is, the more that readers and listeners are transported to a whole new world. According to studies conducted on this transportation phenomenon, great stories alter beliefs, result in the loss of access to real-world…