Turns Out Storytelling Isn’t Always The Best Way to Get People to Believe Facts
ScienceAlert.com August 25, 2019 A team of consumer psychology researchers at Northwestern University have been investigating whether stories help convince people of facts, or have the opposite effect. Three experiments suggest that storytelling makes the ‘weaker’ facts easier to swallow and the strongest arguments significantly harder. In other words, storytelling might actually dilute strong facts while […]
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