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Lessons from X and Y: Marketing and Social Media with the 20-40 Year Olds

2010 National Storytelling Conference July 29-August 1, 2010 Warner Center Marriott – Los Angeles (Woodland Hills), California There was a pre-conference session of particular interest to PRO SIG members: Thursday, July 29, 9:00 am-12 noon PRO-SIG members shared the lessons learned at the October 2009 “Next Audiences Conference” on the state of the art for…

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The Psychological Power of Storytelling

The Psychological Power of Storytelling Psychology Today (New York, NY), January 16, 2011 Summary: Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows. Our brains still respond to content by looking for the story to make sense out…

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