Browse By Category

Why Sharing Your Personal Story Can Offer Real Health Benefits

Oprah.com   February 2018 Summary Sharing a personal story is similar to a group therapy session. The teller is reducing her psychological burden AND the listeners can have a physically healing experience. According to Nancy Morgan, writing clinician and director emeritus of the arts and humanities program at the Georgetown Lombardi Comprehensive Cancer Center in Washington, D.C.,…

Read more

Why Science Needs Storytellers

British Science Association  March 1, 2018 Summary Written by Dr. Pippa Malmgren, manufacturer of AI-led aerial robotics at her firm H Robotics and former Presidential Advisor to President George W. Bush, and Jessica Fox, Artist-in-residence at the UK Centre for Synthetic Mammalian Biology and former Storyteller at NASA.   A problem exists: scientists generally don’t…

Read more

Why Right-brainers Will Rule This Century

Why Right-brainers Will Rule This Century CNN.com (Atlanta, GA), May 7, 2009 Summary: Your left brain is logical, linear, by-the-numbers; the right side is creative, artistic, empathetic. Oprah Winfrey talks with Daniel Pink about his groundbreaking book, “A Whole New Mind”, and explores how right-brain thinkers are wired for 21st-century success. The best part: Anyone…

Read more

Why positive storytelling matters to transportation

Why positive storytelling matters to transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing…

Read more

Why Positive Storytelling Matters To Transportation

Why Positive Storytelling Matters To Transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing…

Read more

Why Data Storytelling Is So Important

Why Data Storytelling Is So Important The Wall Street Journal (New York, NY), October 9, 2015 Summary: Tom Davenport, the President’s Distinguished Professor of Information Technology and Management at Babson College, a Fellow of the MIT Center for Digital Business and independent senior advisor to Deloitte Analytics, discusses why storytelling with data is critical to…

Read more