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Novel approach to medical care? Docs trained in storytelling

WTOP   October 10, 2018 By Rachel Nania WASHINGTON — There is no denying that cutting-edge equipment and pharmaceutical breakthroughs can help save lives — but so can a doctor trained in storytelling. Dr. Rita Charon is a Harvard-trained internist who practices general medicine. She is also a literary scholar who earned her Ph.D. studying the works…

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Not Just for Bedtime, Marketers Corner the Market on Storytelling

Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012 Summary: While emerging forms of communications in marketing are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling. Marketing guru Seth Godin equates storytelling…

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Nine Steps to All the Power You’ll Ever Need

Nine Steps to All the Power You’ll Ever Need Forbes (New York, NY), April 15, 2012 Summary: by August Turak Authentic power arises from compelling communication. Every great leader is a powerful communicator. It worked for Steve Jobs. Here’s how to make it work for you. The primary job of leadership is to “communicate a…

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