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July Folk Fest Fun at Scottish Storytelling Centre

EdinburghGuide.com (Edinburgh, Scotland, UK), July 4, 2012 Summary: Scotland is a year-round festival nation, with exciting programmes of world-class events, festivals and cultures for all to enjoy. Through the Year of Creative Scotland, and evoking the remit of new collaborative group TRACS, the Scottish Storytelling Centre has expanded their July programme to present three weeks…

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Not Just for Bedtime, Marketers Corner the Market on Storytelling

Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012 Summary: While emerging forms of communications in marketing are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling. Marketing guru Seth Godin equates storytelling…

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Seven Tips in Digital Storytelling From the New York Times and CNN

Seven Tips in Digital Storytelling From the New York Times and CNN Journalism.co.uk (Brighton, East Sussex, UK), May 31, 2012 Summary: “We are in a golden age of storytelling” was the message shared by the New York Times’s assistant managing editor Jim Roberts early on in a session at the News World Summit today named…

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Bring Back Those Tales!

This Day Live (Lagos, Nigeria), May 27, 2012 Summary: Many attempts had been made to bring back storytelling on the electronic media. They do not necessarily encourage creativity. How then can the Nigerian or the African folktales become marketable brands? The answer is through creativity. Of course, not all cartoon heroes are moral characters. Some…

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