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Timeless Tales

The Hindu (Chennai, India), February 14, 2013 Summary: Storytellers, professionals and performing artistes gathered at a village near Thanjavur to listen to traditional tales as part of the Chennai Storytelling Festival. There is no dearth of traditional stories in our country. But with the electronic media overtaking our lives and changing societal mores, the oral…

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Entrepreneurs Who Master Storytelling Win More

Entrepreneurs Who Master Storytelling Win More Forbes (New York, NY), January 25, 2013 Summary: The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only…

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The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by…

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The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories

Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by Hurricane Sandy, a Michigan teenager whose Red Cross CPR training helped him save a…

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The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories

Co.Create, Fast Company (New York, NY), December 18, 2012 Summary: With its new Storytellers campaign, The American Red Cross gives a voice–and a camera–to the people who have been helped by the organization. A New Yorker whose home was ravaged by Hurricane Sandy, a Michigan teenager whose Red Cross CPR training helped him save a…

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