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Turning a Town onto Storytelling: the Story of the First Annual St. Marys Storytelling Festival

From the sound of Mark Fletcher’s bagpipes, leading the children to the festival grounds on a misty Friday morning, to the last shivery ghost tale told by Mary-Eileen McClear on Saturday night, the first annual St. Marys Storytelling Festival carried an aura of magic.  The magic had begun with an idea in the spring of…

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Turns Out Storytelling Isn’t Always The Best Way to Get People to Believe Facts

ScienceAlert.com  August 25, 2019 A team of consumer psychology researchers at Northwestern University have been investigating whether stories help convince people of facts, or have the opposite effect. Three experiments suggest that storytelling makes the ‘weaker’ facts easier to swallow and the strongest arguments significantly harder. In other words, storytelling might actually dilute strong facts while…

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United’s newest crew member: Chief storyteller

Chicago Tribune (Chicago, IL), October 25, 2016 Summary: As part of CEO Oscar Munoz’s revamping of United Airlines, a new position has been created and filled: Chief Storyteller Dana Brooks Reinglass. Jim Olsen, United’s senior vice president of corporate communications, explained: “The idea is using stories to give employees and customers a window seat to how we’re doing…

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Cancer patients who tell their life story find more peace, less depressio

University of Wisconsin–Madison News  January 19, 2018 Summary: In research supported by the National Cancer Institute, researchers measured the effect of a storytelling interview plus online resources on more than 40 people diagnosed with stage 3 or 4 cancer. The interview covered topics including important accomplishments and difficulties overcome, the effects of their cancer on them…

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