Browse By Category

Not Just for Bedtime, Marketers Corner the Market on Storytelling

Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012 Summary: While emerging forms of communications in marketing are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling. Marketing guru Seth Godin equates storytelling…

Read more

Seven Tips in Digital Storytelling From the New York Times and CNN

Seven Tips in Digital Storytelling From the New York Times and CNN Journalism.co.uk (Brighton, East Sussex, UK), May 31, 2012 Summary: “We are in a golden age of storytelling” was the message shared by the New York Times’s assistant managing editor Jim Roberts early on in a session at the News World Summit today named…

Read more

Bring Back Those Tales!

This Day Live (Lagos, Nigeria), May 27, 2012 Summary: Many attempts had been made to bring back storytelling on the electronic media. They do not necessarily encourage creativity. How then can the Nigerian or the African folktales become marketable brands? The answer is through creativity. Of course, not all cartoon heroes are moral characters. Some…

Read more

Nine Steps to All the Power You’ll Ever Need

Nine Steps to All the Power You’ll Ever Need Forbes (New York, NY), April 15, 2012 Summary: by August Turak Authentic power arises from compelling communication. Every great leader is a powerful communicator. It worked for Steve Jobs. Here’s how to make it work for you. The primary job of leadership is to “communicate a…

Read more