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United’s newest crew member: Chief storyteller

Chicago Tribune (Chicago, IL), October 25, 2016 Summary: As part of CEO Oscar Munoz’s revamping of United Airlines, a new position has been created and filled: Chief Storyteller Dana Brooks Reinglass. Jim Olsen, United’s senior vice president of corporate communications, explained: “The idea is using stories to give employees and customers a window seat to how we’re doing…

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Turns Out Storytelling Isn’t Always The Best Way to Get People to Believe Facts

ScienceAlert.com  August 25, 2019 A team of consumer psychology researchers at Northwestern University have been investigating whether stories help convince people of facts, or have the opposite effect. Three experiments suggest that storytelling makes the ‘weaker’ facts easier to swallow and the strongest arguments significantly harder. In other words, storytelling might actually dilute strong facts while…

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