June 23, 2015

Why positive storytelling matters to transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing […]

Why Positive Storytelling Matters To Transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing