Tips for Lawyers on Persuading Through Storytelling

Tips for Lawyers on Persuading Through Storytelling Law.com (New York, NY), July 10, 2012 Summary: Most lawyers could do with an intensive remedial course in “Once upon a time.” The longer they have practiced law, the more they probably need it. A lawyer’s job is to persuade, which is not possible without some type of…

Not Just for Bedtime, Marketers Corner the Market on Storytelling

Not Just for Bedtime, Marketers Corner the Market on Storytelling Forbes (New York, NY), June 27, 2012 Summary: While emerging forms of communications in marketing are often based on the latest technologies, it’s ironic that the hottest trend in marketing today just might be the ancient art of storytelling. Marketing guru Seth Godin equates storytelling…