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By Regina Ress I learned how to tell stories while substitute teaching in the New York City public schools. Talk about boot camp! I was often working with “at risk” children, many of whom were…shall we say…deeply disengaged from the classroom activities. When I began to bring in stories… not read them, but tell them…my

by Simon Brooks and Karen Chace “A brand name is more than a word. It is the beginning of a conversation.”  ~ Lexicon For some, the concept of branding is synonymous with marketing. Yet, what many fail to realize is that branding comes before marketing. Branding is a separate piece and it should be the