Storytelling Your Way to a Better Job or a Stronger Start-Up

Storytelling Your Way to a Better Job or a Stronger Start-Up New York Times Magazine (New York, NY), December 12, 2014 Summary: The age-old art of storytelling — something humans have done since they could first communicate – has become this year’s buzzword. In these days, you need to be compelling, unforgettable, funny and smart.…

Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling Harvard Business Review (Cambridge, MA), October 28, 2014 Summary: Paul J. Zak said, “A decade ago, my lab discovered that a neurochemical called oxytocin is a key ‘it’s safe to approach others’ signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it…