Business

Why positive storytelling matters to transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing […]

Why Positive Storytelling Matters To Transportation GreaterGreaterWashington.org (Washington, DC), June 23, 2015 Summary: Better streets, transit lines, and bike lanes are wonderful things. But for communities hoping to kick the car habit, good marketing and public relations matter just as much as the infrastructure itself. At StreetsCamp, Mobility Lab’s Paul Mackie taught us why marketing

11 Ways Remarkable Storytellers Create New Worlds Time Magazine (New York, NY), June 10, 2015 Summary: The better at storytelling someone is, the more that readers and listeners are transported to a whole new world. According to studies conducted on this transportation phenomenon, great stories alter beliefs, result in the loss of access to real-world

The resurgence of the storyteller The Hindu Business Line (Chennai, India), March 12, 2015 Summary: It’s beyond doubt that storytelling has immense power as a tool to make people believe in an idea. For different kinds of professionals (educators, human resource managers, marketers, etc.) different reasons are fuelling the storyteller phenomenon. Specifically, in the case

Showcasing Your Strategy Through Storytelling Probono Australia (Melbourne, VIC, Australia), January 22, 2015 Summary: The social sector ‘strategy’ is now receiving a makeover, thanks to storytelling techniques that are transforming routine reports,such as strategic plans, into compelling content. Here are some top tips for Not for Profits: 1. Publish on Digital Platforms Each year, more

Storytelling Your Way to a Better Job or a Stronger Start-Up New York Times Magazine (New York, NY), December 12, 2014 Summary: The age-old art of storytelling — something humans have done since they could first communicate – has become this year’s buzzword. In these days, you need to be compelling, unforgettable, funny and smart.

Why Your Brain Loves Good Storytelling Harvard Business Review (Cambridge, MA), October 28, 2014 Summary: Paul J. Zak said, “A decade ago, my lab discovered that a neurochemical called oxytocin is a key ‘it’s safe to approach others’ signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it