How Howard Schultz Elevated The Art Of Corporate Storytelling

Forbes September 7, 2018 Inspiring leaders, like Howard Schultz, are great storytellers. This is his signature story.   On a business trip in Milan in 1983 for the recently created Starbucks corporation, “I went past one coffee bar after another and was captivated,” he recalled last month in Britain’s Sunday Times newspaper. “The symphony of flavor, the romance…

Read more

3 Core Tenets Of Leadership Storytelling

Forbes, May 29,2017 Summary It is important for individuals and organizations to synchronize these three key elements–internally and externally: what they say, what they do, and what is truly in their hearts. Esther Choy says, “I believe ‘heart’ is an expression of the leaders’ deepest motivation–the core that’s driving everything else. It flows from the company’s mission and vision…

Read more

On the importance of storytelling in medicine

Stanford Medicine  April 20, 2017 Summary Data Needs Narrative: Communicating Science to the Public Science is complex. And like many professionals in fields with their own terms unknown to the general public, medical researchers often have difficulty explaining their research to the public. However, stories can animate data. Dhruv Khullar, a resident in internal medicine…

Read more

Why Science Needs Storytellers

British Science Association  March 1, 2018 Summary Written by Dr. Pippa Malmgren, manufacturer of AI-led aerial robotics at her firm H Robotics and former Presidential Advisor to President George W. Bush, and Jessica Fox, Artist-in-residence at the UK Centre for Synthetic Mammalian Biology and former Storyteller at NASA.   A problem exists: scientists generally don’t…

Read more